FUNPAY — New World

An advertising promo for FUNPAY, a marketplace for in-game goods and currency, created for the launch of the MMORPG New World.

Release date

November 22, 2021

Client

FUNPAY LLC

Category

Promo

We have teamed up with the guys from FUNPAY to create a unique video for the launch of the new acclaimed MMORPG from Amazon.

This 3D promo video was created for FUNPAY to highlight a common issue in MMORPGs — the grind of mining and farming resources. The concept required designing a teenager’s room in both negative and positive versions, with a voiceover explaining how excessive in-game labor affects real-life balance. The cinematic contrasts the stress of endless grinding with the simplicity of using FUNPAY, offering a smart solution through engaging visuals and a fully rendered 3D environment.